Flourish is a team of the world's leading sustainable marketing experts

CEO & Founder
Sustainable Marketing Consultant

Maddy has led marketing agencies for 20+ years and founded Flourish in 2023 to make the transition to a purpose-led economy commercially desirable for major corporations. She has led marketing capability programmes for many of the world’s leading brands, is an experienced sustainable marketing leader, and is an assessor for the University of Cambridge Institute for Sustainability, Marketing, Media and Creative Programme (CISL MMC).

Sustainable Marketing Associate

Paul is an experienced learning designer and capability programme leader, with 30+ years of experience working for leading B2B and B2C brands. He is a co-author of Sustainable Marketing: The Industry’s Role in a Sustainable Future, co-developer of the Sustainable Marketing Compass, and a Tutor for CISL MMC.

Sustainable Marketing Associate

Alexis is an experienced learning designer and capability programme leader, having worked in client, agency and media owner roles for over 25 years. She is a co-author of Sustainable Marketing: The Industry’s Role in a Sustainable Future, co-developer of the Sustainable Marketing Compass, and an assessor for CISL MMC.

Sustainable Marketing Associate

Wendy was previously the Marketing Capability Director for Unilever. She has decades of experience building marketing capability, learning design, content creation, and facilitation, and now focuses on sustainable marketing. She specialises in creating tailored learning journeys for every level of knowledge and seniority.

Behaviour Change Strategist

Lindsay helps drive purposeful impact through brand and communications strategy rooted in real human behaviour. She specialises in B2C and B2B audience behaviour, brand purpose strategy, value proposition and positioning, messaging strategy, campaign strategy.

Client Partner

Jess has led large-scale marketing capability and sustainability transformation programmes for some of the world’s leading brands. She was previously Marketing Director for Frobishers, leading its sustainability transformation. Jess leads our partnerships with clients, overseeing the programmes and ensuring the quality of delivery and commercially powerful outcomes.

Operations Director

Rachael has decades of programme manager, adept in working with the frameworks and processes of some of the world’s leading brands. She has led multiple sustainability-focused programmes for brands including Nike, Nestlé and Barilla, and completed the B Corp certification process for her previous agency.

Copywriter

Ruth has worked in sustainability in depth as part of her work with a US-based platform to accelerate corporations’ contributions to the UN SDGs and for a leading arts association focusing on diversity and inclusion.