We make sustainability transformation the driver of commercial success for leading brands
HOW WE DO IT
We work with business leaders to communicate their sustainability transformation powerfully and accurately.
Leadership and strategy consultancy
01
Make your brand loved and stand out because of your sustainable credentials
02
Optimise sales of sustainable products
03
Inspire the C-suite with the business case for sustainability
Sustainable marketing capability
01
Build sustainability-focused marketing capabilities and confidence in your teams
02
Empower your marketers to tell your sustainability stories without fear of greenwashing
03
Enable marketing, sustainability, and legal teams to navigate regulatory complexity
Environmental claims compliance
01
Ensure your claims meet legal and regulatory standards
02
Streamline processes for validating sustainability credentials
03
Stay ahead with expert guidance on evolving regulations
WHY WE DO IT
Greenwashing is stealing life from future generations
And greenhushing (not communicating sustainability for fear of greenwashing) is holding back the sustainability movement.
Leaders have the opportunity to drive business success by making sustainability the business strategy. And marketers have the opportunity to make sustainability the reason their brands are loved and chosen.
Flourish exists to make sure the future of business is sustainable.
THE SUSTAINABILITY IMPERATIVE
Customer behaviour is changing rapidly. Sustainability is going to be the tie breaker when choosing between brands.
01
77% of Brits have avoided brands because of their environmental policies (Kantar)
“Unilever has gained an astronomical 69% growth from its 28 Sustainable Living Brands while also halving its overall environmental impact.”
PAUL POLMAN,
UNILEVER
02
50% say sustainability is very or extremely important to them (Kantar)
“We are in an era of ‘show me, don’t tell me’. So the more you act, the better. Consumers want to know what you are doing now, not in five years. That’s an important shift.”
VALERIE HERNANDO PRESSE, DANONE GROUP
03
In 2022, 50% bought fewer new clothes and 19% bought a used/repurposed tech product instead of
a new one (Klavion)
“The stakes are high and failure is not an option. If you have not developed a plan on climate, you've failed at your job.”
TIM COOK, APPLE