Is the world better off because your business is in it?”

Behaviour is changing rapidly – brands need to get on track or be usurped by more sustainable competitors. 

  • 77% of Brits have avoided brands because of their environmental policies (Kantar). 

  • 50% say sustainability is very or extremely important to them (Kantar).

  • In 2022, 50% bought fewer new clothes and 19% bought a used/repurposed tech product instead of a new one (Klavion).

Can you risk disengaging 50% of your audience?

“Net Positive companies create more value, attract more consumers, customers, and partners, heal the planet, and increase the well-being of everyone they impact.

Why Net Positive businesses thrive

“Net positive is not about being perfect. It's about fixing problems that cause negative impacts and going beyond to create positive value.

Companies pursuing this model are better positioned for the future and ultimately more successful. Its time has come”.

— Net Positive, Paul Polman, 2022

What brand leaders are saying

– Jesper Brodin, CEO, IKEA

“I’m of the strong opinion that greenwashing is less dangerous than silence. We need to bring hope to people, we need to be accountable for actions we take, and we need to tell people what we’ve done to be better.”

Together we have a huge responsibility and an opportunity to influence and lead the transition to a net-zero future, where everyone will be a winner.”

“There is no company whose business model won't be profoundly affected by the transition to a net zero economy... Companies that are not quickly preparing themselves will see their businesses and valuations suffer.”

— Larry Fink, Black Rock

“Marketing is the driver to a more sustainable future. We must turn sustainability from a must-do to an irresistible choice.”

— Taide Guajardo, Proctor & Gamble

“The stakes are high and failure is not an option. If you have not developed a plan on climate, you've failed at your job.”

— Tim Cook, Apple

“We are in an era of ‘show me, don’t tell me’. So the more you act, the better. Consumers want to know what you are doing now, not in five years. That’s an important shift.”

— Valérie Hernando-Presse, Danone Group

What scientists confirm

IPCC Report, 2023

“There’s a rapidly closing window of opportunity to secure a livable future for us all.”

Sir David Attenborough, 2020

“Climate change is a communications challenge. We know what to do, we just need the will.”