Why Flourish was built to be a B Corp
Flourish is a change agency committed to shaping a sustainable future for business on a thriving planet. Because the only business that matters is sustainable.
We help businesses accelerate sustainable transformation and gain commercial value from their authentic progress with bold and credible communications. Sustainability marketing means you have to mean it. And that’s why we believe in radical transparency.
With the future of our planet, our children, and our livelihoods at stake, everyone should be squinting at sustainability claims and messaging with a critical eye, and we expect our own comms to be held to the same high standards. Readers looking for evidence of our principles and expertise will hopefully have spotted our proudly placed ‘B Corp pending’ certification.
B Corp-certified businesses show a tangible commitment to planet and people before profit. Each member of the B Corp community is helping to drive each other and their industries towards the equitable, inclusive and regenerative economy that we need to support future life and prosperity on earth.
Businesses going for B Corp status typically reset their articles of association and ‘mission lock’ around these principles at the end of the process to complete the certification. It was the first thing we did.
The rigorous process of gaining B Corp status means being able to demonstate the Five Principles of a Purpose Driven Business. B Corps have to:
Have a purpose that delivers long-term sustainable performance; serving society, championing fairness and welcoming public scrutiny.
Be honest and fair with customers and suppliers; nurturing lasting relationships, dealing honestly and fairly, and sharing knowledge to inform better choices.
Be a responsible and responsive employer; treating people with dignity, encouraging dialogue and fostering innovation, learning, and accountability.
Be a good citizen; considering everyone affected by decisions, providing opportunities for less privileged people, and contributing to society.
Act as a guardian for future generations; protecting the natural world and its resources, and investing knowledge and skills that directly benefit society.
‘B Corp pending’, then, isn’t a placeholder or a promise for potential future action. It’s a solid blueprint for the values and practices that Flourish is built on. And it keeps us accountable to those practices as we continue to learn and develop from the work we do.
We’ll communicate our ongoing progress towards B Corp certification as a vital reminder to ourselves and our clients that we've been living this mission since day one.
Flourish supports leaders at big brands to do more good than harm, making sustainability transformation the driver of future commercial success for big brands. Get in touch to find out how you and your business can flourish, too, by telling your stories of authentic action.
