Founding Flourish

I am thrilled to announce the official launch of Flourish – a change agency for brands with the power to define our future. The Flourish mission is to inspire organisations to do more good than harm and inspire citizens (formerly known as consumers) to buy products that have a gentler impact on our planet. 

I have founded Flourish because I believe the only point of business today is to enable our planet to thrive for our children, future generations, and communities everywhere. 

I’ve worked in marketing agencies for 20+ years and I’ve always loved it for the thrill of winning and developing long-term relationships with great clients from the world’s best brands; for working with the most brilliant business partners, Antony Mayfield and Jason Ryan, and an array of wonderful colleagues who’ve become lifelong friends. Then last year I suddenly realised that I didn’t really love marketing as such. 

I was having sleepless nights worrying about the future of my eight and five-year-old children, whether our planet would be habitable for them, whether they’d be able to choose to have children if they wanted to, or if the world would be too inhospitable for them to have happy, healthy lives. 

After a lot of coaching and soul-searching, I realised that sustainability is the only thing I want to focus on because our planet needs fast attention and action. I have now left the day-to-day work at my former agency, Brilliant Noise, which I co-founded and love, to dedicate my energy and focus to Flourish. 

Flourish is unusually commercially focused. We know that big businesses are essential to reverse climate change. Corporations and their audiences are powerful. Successful sustainability storytelling makes brands thrive and accelerates profits for businesses that do more good than harm.  

Greenwashing is abhorrent and is stealing life from future generations. Equally, greenhushing – keeping quiet about our sustainability action – is slowing the movement and our planet doesn’t have time for that. Corporations need to rapidly grow sales of greener products so they can ‘degrow’ unsustainable products. 

The future of civilisation, and business, hinges on sustainability. Our planet cannot afford the standard slow pace of corporate change. And businesses can’t afford to hide their sustainability stories either or they’ll perish faster than the planet. 

Flourish exists to make sure the future is sustainable for all our families and communities everywhere. Because there is no future for business without a future for the planet. This is why Flourish has begun. Because the only business that matters is sustainable.

Get in touch to find out how you and your business can flourish by telling your stories of authentic action.