Maddy Cooper
CEO & Founder
Maddy has over 25 years’ experience building agencies and campaigns for some of the world’s most well-known brands. Her work bridges the worlds of brand, compliance and sustainability to empower organisations to communicate with clarity, confidence and integrity.
She is a certified graduate of the Cambridge Institute for Sustainability Leadership (CISL) Business Sustainability Management programme and serves as an assessor on the Sustainable Marketing, Media and Creative Programme. Maddy’s leadership centres on enabling teams to be faster and braver with sustainable marketing, without compromising on credibility or creativity.
Jennifer Crowley
Chief Commercial Officer
Jennifer is a business strategist with a global track record in sustainability, digital transformation and long-term value creation. Her career spans leadership roles in consulting, FMCG and enterprise technology, with experience across UK, European and US markets.
She specialises in responsible business strategy, double materiality, and the commercial integration of sustainability. Known for advising PLC Boards and navigating complex regulatory landscapes, Jennifer leads capability-building and impact-led strategy that drives measurable growth.
Alexis Eyre
Sustainable Marketing Director
Alexis is a recognised expert in sustainable marketing and a passionate advocate for creative transformation in the industry. She is the Co-Founder of the Sustainable Marketing Compass and Co-Author of the award-winning book Sustainable Marketing: the Industry's Role in a Sustainable Future, with experience across media owner, agency and client-side roles.
She is a certified graduate of CISL’s Business Sustainability Management programme and helped advise and is now an assessor on its Sustainable Marketing, Media and Creative course. Alexis also leads sustainable marketing courses for the IPA and NIMA and has written for WARC, CIM and Business Green. A regular speaker at industry events, including Leaders Week Summit, Innovation Zero and TechExpo, she is a sought-after voice on the future of sustainable marketing.
Charlie Thompson
Associate Director, CISL & Flourish
Charlie bridges academia and industry to accelerate the integration of sustainability into business at scale. As an Associate Director at the University of Cambridge Institute for Sustainability Leadership (CISL), she helps shape executive education programmes that equip senior leaders with the tools to drive systemic change.
At Flourish, Charlie brings a strategic systems-thinking lens to ensure our platform and thought leadership reflect the latest thinking in sustainable marketing. Her dual role ensures Flourish is aligned with global standards while staying grounded in commercial relevance.
Giles Crown
Non-Executive Director
Giles is a Partner and Head of Regulatory at international law firm Taylor Wessing, and one of the UK’s leading experts on marketing law, advertising standards and greenwashing regulation. He advises global businesses on how to navigate the rapidly evolving regulatory landscape to ensure that sustainability claims are credible, compliant and future-proof.
A published author and respected commentator on advertising ethics and corporate accountability, Giles brings deep legal insight to the Flourish mission. His strategic counsel helps ensure our platform is reliable and resilient.
Julian Saunders
Chief Product Officer
Julian is an experienced creative and product strategist with a career at the intersection of storytelling, innovation and ethics. He has led some of the UK’s top creative agencies and brings decades of experience in translating complex ideas into scalable, human-centred solutions.
Before joining Flourish, Julian led an AI-powered ethical privacy platform, helping businesses build trust and stay ahead of evolving GDPR regulations. At Flourish, he guides product development with a clear focus: empowering our team to apply the edge of AI innovation to turn sustainability data into audience-loved, legally compliant marketing, fast.
Jesse Williams
Customer Experience Lead
Jesse leads client partnerships at Flourish with a sharp focus on connection, clarity and long-term impact.
At Flourish, Jesse acts as the strategic link between our platform and the people it’s built to serve — ensuring that legal, marketing and sustainability teams are empowered to collaborate and act with confidence. He’s passionate about building trusted partnerships that unlock value, reduce risk, and move the needle on what sustainable business looks like in practice.
Cameron Blunt
Lead Developer
Cameron leads the engineering team at Flourish, combining technical excellence with a deep commitment to sustainable innovation. With a background in full-stack development, data optimisation and AI model integration, he brings the rigour and agility needed to keep our platform fast, secure and energy-efficient.
He’s passionate about building tools that translate complexity into clarity and works closely with product and strategy teams to ensure the platform empowers users to meet the latest market needs.
Rachael Rainbow
Chief Operating Officer
Rachael runs the operational engine of Flourish, responsible for scaling our impact, refining our processes, and keeping the business running smoothly. She brings decades of experience leading operations for high-growth, purpose-led businesses and previously led the production of extraordinarily complex developments for the Metropolitan Museum of Art, New York and the British Library.
At Flourish, Rachael ensures our values show up in every part of the organisation — from how we build our platform to how we uphold our B Corp standards and support our partners and team. With a focus on excellence, equity and impact, she drives cross-functional collaboration and ensures we stay agile as we grow.
