Defiantly Creative. Diligently Compliant.

Madeleine Cooper

Hi, I’m Maddy. Founder of Flourish, mum of two, and former agency director.

For 20+ years, I led marketing for some of the world’s biggest brands. We won huge pitches, from Apple to BMW to Visa, and delivered brilliant outcomes.

But I kept seeing the same problem: bold ideas slowed down by uncertainty.

‍Marketers were spending half their time stuck in compliance paralysis instead of building brand equity. Legal was overstretched. Product teams held the facts but never fed the narrative. And so the safest option kept winning.

So I left. I trained with the Cambridge Institute for Sustainability Leadership, became an assessor on their sustainable marketing programme. And that’s when it clicked: clarity unlocks creativity. When marketing teams understand what they can and can’t say from the start, they can delivery wildly creative work.

That’s why I started Flourish: to free marketing teams from compliance paralysis and give them the clarity they need to deliver bold, confident work.

We call this Bravely Compliant Marketing.