Flourish is more than a technology company. We’re enabling a bold new way of thinking about the role marketing plays in shaping a viable world for all. We’re here to help brands not just do the sustainability work, but make it centre-stage for their brands. Real, magnetic, measurable.
Our vision is simple and ambitious:
To make sustainable marketing the driver of competitive advantage and the catalyst for business to transition toward a thriving, inclusive, and low-impact future.
We provide innovative, AI-powered tools that translate complex sustainability data into clear, compliant, and audience-loved campaigns. We help teams navigate regulation with confidence, reduce environmental footprint and brainprint, and create lasting positive change - for business, for society, and for the planet.
And by 2030, we’ll be the global leader in sustainable marketing technology—empowering leading brands to turn their sustainability truth into compliant, compelling narratives that inspire trust, drive behaviour change, and accelerate progress toward the United Nations Sustainable Development Goals.
The SDGs we prioritise and why
As a female-founder business entirely focused on sustainable business leadership, the SDGs are a guiding framework for the decisions and directions we take as a business. We know that alone we can't make a meaningful direct difference to them...but our value chain can:
- the tools and solutions we empower our enterprise clients with = SDG 9: Industry, Innovation and Infrastructure
- the diversity (age, gender, socio-economic) mix of our team = SDG 5: Gender Equality
- our pending B Corp status = SDG 17: Partnerships for the Goals
- our supply chain and partner ecosystem = SDG 12: Responsible Consumption and Production
- our financial conduct and footprint = SDG 8: Decent Work and Economic Growth
- our environmental footprint and conduct = SDG 8: Decent Work and Economic Growth
These aren’t add-ons - they are embedded in our product, our partnerships and our purpose. Because we don’t just align with the SDGs. We operationalise them.
What success looks like
At Flourish, we’re building toward a future that looks like this:
- Market leadership: Flourish is the global benchmark for sustainable marketing, setting the standard for compliance, creativity, and credibility.
- Positive industry change: We shape best practices and elevate expectations across marketing, sustainability, and legal.
- AI for good: Our platform leads the way in ethical, intelligent automation - turning complex compliance into clarity, and building consumer trust in sustainability claims.
- Real-world impact: We generate exponential returns - environmental, societal and commercial - by helping brands take action that truly matters.
- Workplace equality: We lead from the inside out, modelling gender equity, inclusive leadership and workforce wellbeing across everything we do.
Why Flourish?
Because the world doesn't need more sustainability promises. It needs brands who deliver.
We help those brands speak with integrity, act with impact, and lead with confidence. We help them flourish - and build a world that can, too.
Author: Maddy Cooper, CEO of Flourish
